Exploring the Three-Step Strategy between Independent Café And Coffee Chain Stores From the Perspectives of Experiential Marketing
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 103 === The pursuit of leisure activities and food tasting in Taiwan has led to the rapid growth of coffee market in recent years and also raise interests in marketing research. Most marketing studies are concentrated in discussing issues, such as consumer behavior...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3yt93b |