A Study on Internet Advertising and Experience Activity of “FamilyMart Little Shopkeeper”
碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 103 === This study, the “Junior Shopkeeper Experience Camp” of FamilyMart 2014 Children Day, analyzes the effect of internet advertising and experience activity. The investigation based on the framework of Lutz, MacKenzie, and Belchs’ theory of Dual Meditation Hy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85352165901805663931 |