A Study of Current TV Rating Measurement and Forthcoming Development under the Trend of TV Digitization in Taiwan
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 103 === Since 2005, the market research company announced its withdrawal from Taiwanese market, Nielsen form a dominate advantage, laid the objective third-party television ratings measurement indicator that is enable advertisers, advertising and program strategies...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48270209061234843931 |