From Cable TV to OTT Video Platform Strategy: A study in Taiwan

博士 === 世新大學 === 傳播研究所(含博士學位學程) === 103 === This study investigates the managing strategies of cable TV multiply system operators and other Over-the-Top (OTT) video platform operators in Taiwan based on value net, platform and catalyst strategy perspectives. The research questions are, 1: What are th...

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Bibliographic Details
Main Authors: Duen Ruey Liu, 劉敦瑞
Other Authors: Niann-Chung Tsai
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/77405145293311096833