The Influence of Brand Benefit on Purchase Intention to Online Shop – Using Product Type as the Moderating Variable
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === Online shopping is now a popular consumption method. Due to the rapid improvement in technology and Internet penetration rate, online stores are springing up like mushrooms after a rain, and consumers are faced with a diverse array of choices. Therefore, br...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wp6u8r |