From Cultural and Creative Viewpoint to Explore Service Innovation Strategy of Childbirth Promotion- A Case Study of New Taipei City Government’s Gold Shovel Blessing Fertility Service
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Abstract Created by New Taipei City Government to motivate people to childbirth, gold shovel blessing fertility service is a service innovation strategy. Gold shovel is a gift containing the combination of creativity and culture, and it plays an importan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6r99d4 |