The exploratory research on the perception of customers about masstige products- As customer satisfaction in Low Cost Carrier for example
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === For the past few years, the M-formed consumption pattern is the basic manifestation in the mass market. Not only the luxury products leading the high-end market, but some masstige products such as ZARA, H&M, and Uniqlo in fashion industry, or IKEA in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mjjw8q |