The effect of empathy and persuasion impact on travel willingness in story marketing ─ a case study on tourism micro-movie
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 103 === Good Information is the promoter of tourism. It can effectively enhance the brand well-knownness and the positive attitude toward tourism destinations. The successful message can persuade audience and increase their purchase willingness finally. There are man...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/gh7jb7 |