The Impact of Perceived Value,Brand Image and Purchase Intention of Smart Home Products based on the Theory of Needs

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 103 === People always unsatisfied the live style and try to find the better way to improve it. For new technology, it is indeed a great help. People will be thinking, looking and developing new products to fulfill their needs. Now we have high-speed internet and mo...

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Bibliographic Details
Main Authors: Li-erh Chen, 陳麗而
Other Authors: Horng-Twu Liaw
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/83595815278021781568