The Impact of Applying Integrated Marketing Communications to Brand Image, Satisfaction, and Purchase Intention of Wanli Crab in New Taipei City
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 103 === Nowadays, in the integration of promoting local-industry policies and sightseeing/festivals in Taiwan, every country has developed the industry with local cultural characteristics gradually. It promoted not only the development of local industry, but also i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46480927854022346681 |