The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory
碩士 === 樹德科技大學 === 資訊管理系碩士班 === 103 === iBeacon is a protocol standardized by Apple in 2013, iBeacon-compatible hardware transmitters - typically called beacons are low energy Bluetooth devices that broadcast their location to nearby portable electronic devices. The technology enables smartphones, ta...
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ndltd-TW-103STU053960212016-09-25T04:05:00Z http://ndltd.ncl.edu.tw/handle/27805359293457689035 The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory 從科技接受與創新擴散探討iBeacon發展的關鍵因素 JHENG,YU-SIANG 鄭宇翔 碩士 樹德科技大學 資訊管理系碩士班 103 iBeacon is a protocol standardized by Apple in 2013, iBeacon-compatible hardware transmitters - typically called beacons are low energy Bluetooth devices that broadcast their location to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when they are in close proximity to an iBeacon device. It also makes micro-positioning features possible. This study combines Technology Acceptance Model (TAM) and Innovation Diffusion Theory into a theoretical model to investigate consumer willingness in adopting iBeacon technology. Empircal data and statistical tests show that perceived playfulness,perceived usefulness and perceived ease-of-use significantly and positively impact the attitude of adopting the technology. Attitude of adoption impacts intentions of adoption significantly and positively. Factors from innovative diffusion theory including,compatibility,visibility and image significantly and positively impact intentions of adopt on. Mangerial implications of the result are discussed 董信煌 2015 學位論文 ; thesis 43 zh-TW |
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碩士 === 樹德科技大學 === 資訊管理系碩士班 === 103 === iBeacon is a protocol standardized by Apple in 2013, iBeacon-compatible hardware transmitters - typically called beacons are low energy Bluetooth devices that broadcast their location to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when they are in close proximity to an iBeacon device. It also makes micro-positioning features possible.
This study combines Technology Acceptance Model (TAM) and Innovation Diffusion Theory into a theoretical model to investigate consumer willingness in adopting iBeacon technology. Empircal data and statistical tests show that perceived playfulness,perceived usefulness and perceived ease-of-use significantly and positively impact the attitude of adopting the technology. Attitude of adoption impacts intentions of adoption significantly and positively. Factors from innovative diffusion theory including,compatibility,visibility and image significantly and positively impact intentions of adopt on. Mangerial implications of the result are discussed
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董信煌 |
author_facet |
董信煌 JHENG,YU-SIANG 鄭宇翔 |
author |
JHENG,YU-SIANG 鄭宇翔 |
spellingShingle |
JHENG,YU-SIANG 鄭宇翔 The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory |
author_sort |
JHENG,YU-SIANG |
title |
The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory |
title_short |
The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory |
title_full |
The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory |
title_fullStr |
The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory |
title_full_unstemmed |
The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory |
title_sort |
study of key adopt factors to affect consumer to choose ibeacon from technology acceptance model and innovation diffusion theory |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/27805359293457689035 |
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