The study of key adopt factors to affect Consumer to choose iBeacon from Technology Acceptance Model and innovation diffusion theory

• Main Authors: JHENG,YU-SIANG, 鄭宇翔
• Other Authors: 董信煌
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/27805359293457689035

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 103 === iBeacon is a protocol standardized by Apple in 2013, iBeacon-compatible hardware transmitters - typically called beacons are low energy Bluetooth devices that broadcast their location to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when they are in close proximity to an iBeacon device. It also makes micro-positioning features possible. This study combines Technology Acceptance Model (TAM) and Innovation Diffusion Theory into a theoretical model to investigate consumer willingness in adopting iBeacon technology. Empircal data and statistical tests show that perceived playfulness,perceived usefulness and perceived ease-of-use significantly and positively impact the attitude of adopting the technology. Attitude of adoption impacts intentions of adoption significantly and positively. Factors from innovative diffusion theory including,compatibility,visibility and image significantly and positively impact intentions of adopt on. Mangerial implications of the result are discussed