Application of the Theoretical Interconnected Relationships between and among Marketing Mix, Customer Satisfaction, and Customer Loyalty into the Case Study of Korean Cosmetics in Kaohsiung city, Taiwan
碩士 === 樹德科技大學 === 經營管理研究所 === 103 === The purposes of this study are to apply the grounding theory derived from the theoretical interconnected relationships between and among marketing mix, customer satisfaction, and customer loyalty into the case study of Korean cosmetics in Taiwan. To carry out th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b83274 |