A Study on the Customer Loyalty for Shopping Mall: A Case Study of Hanshin Arena Shopping Plaza

碩士 === 樹德科技大學 === 經營管理研究所 === 103 === The shopping mall of Taiwan has the same customer; more and more dealers are aimed to satisfy customers’ demand to change the strategy. Because modern people are focus on store image, perceived value and service quality. These are essential factors that the shop...

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Bibliographic Details
Main Authors: Yu-Chen Huang, 黃郁宸
Other Authors: Guan-Jye Liao
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/mx58c9