A study of attractiveness of temple, perceived value, experiential value and tourist behavioral intentions: in the case of Matsu Temples in Tainan.
碩士 === 樹德科技大學 === 會展管理與貿易行銷碩士學位學程 === 103 === It has become a worldwide tide of assisting the development of cultural tourism and prosperity of local industry via various temple festivals and activities. Many big temple festivals not only bring enormous business opportunity but also facilitate the t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/apwhbh |