Taiwan Travel Fair Promotions, Brand Image, Perceived Value on Consumer Purchase Intent - Product Involvement, Perceived Risk as moderators
碩士 === 樹德科技大學 === 會展管理與貿易行銷碩士學位學程 === 103 === ITF (Taipei International Travel Fair) and KTF (Kaohsiung International Travel Fair) are the most popular, representative and professional tourism exhibitions in Taiwan. ITF &; KTF are unmistakable trends at travel fair every year. In terms of this,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30760303332419400533 |