A Research on the Brand Positioning of Domestic Hotel Industry : A case study on UNI-RESORT MAWUDO
碩士 === 南臺科技大學 === 企業管理系 === 103 === Tourism industry as an important source of foreign exchange earnings contains many services such as food, entertainment and hospitality. Hospitality industry is an important part of the tourism industry. Evidence shows increasing demand for hospitality thus leads...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
104
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/uf7834 |