Exploring Factors Affecting Foreign Students of Southern Taiwan University to Purchase Tea in Taiwan: An Application of TPB Model

碩士 === 南臺科技大學 === 商管專業學院 === 103 === In recent years, tea is considered to be an important beverage or drink to the new generations, with its health and other benefits that it may contribute, people are more aware and more willing to try the product itself, the researcher see the benefits in terms o...

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Bibliographic Details
Main Authors: Aaron Carvy S. Guevarra, 林志聰
Other Authors: Chang, Yung Chi
Language:en_US
Published: 104
Online Access:http://ndltd.ncl.edu.tw/handle/24307405144130557928