Purchase Intention towards Ultra-high temperature milk product in Vietnam: The perspectives of the Theory of Planned Behavior (TPB)
碩士 === 南臺科技大學 === 商管專業學院 === 103 === ABSTRACT In Vietnam, milk industry is well developed and increased significantly, including Ultra-high temperature milk and other milk products. This study using the theory of planned behavior (TPB) to explore purchase intention to Vietnamese customer. The aim of...
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| Language: | en_US |
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104
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42788065250861105072 |