A study of online shopping (e-commerce): exploring factors affecting consumer intention to purchase apparel online among young Thai consumersusing an application of TPB model
碩士 === 南臺科技大學 === 商管專業學院 === 103 === ABSTRACT In this era of globalization, e-commerce plays an important role in the operation of businesses which every business circle is keeping their eyes on. Online shopping has been used as an alternative for e-commerce. So as apparel businesses, apparel busine...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/16052810475831855212 |