Exploring Factors Affecting Consumer Intention to Purchase Instant Noodles in Vietnam

碩士 === 南臺科技大學 === 商管專業學院 === 103 === Nowadays instant noodles are becoming popular in Vietnam due to some recognized factors such as ready-to-eat convenience, acceptable taste and preferred texture, low price. Therefore, market share of instant noodles is increased significantly in Vietnam. Instant...

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Bibliographic Details
Main Authors: Nguyen Le Tuong Vi, 阮黎薔薇
Other Authors: Lin Yu Li
Format: Others
Language:en_US
Published: 104
Online Access:http://ndltd.ncl.edu.tw/handle/83316525159001953143