Semantic Differential Analysis of Taiwan Consumers on Mascot's Image for Place Marketing in Japan

碩士 === 南臺科技大學 === 數位內容與應用設計碩士班 === 103 === In recent years, Japan has been faced with problems such as the urban-rural gap, weakening of local tourism, unequal resource allocation, etc. In order to revive and rejuvenate the industries in each district in Japan, a number of methods have been develope...

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Bibliographic Details
Main Authors: Hsu,Hwai-Yi, 徐槐憶
Other Authors: Huang,Kuo-Li
Format: Others
Language:zh-TW
Published: 104
Online Access:http://ndltd.ncl.edu.tw/handle/37799271851676082420