Semantic Differential Analysis of Taiwan Consumers on Mascot's Image for Place Marketing in Japan
碩士 === 南臺科技大學 === 數位內容與應用設計碩士班 === 103 === In recent years, Japan has been faced with problems such as the urban-rural gap, weakening of local tourism, unequal resource allocation, etc. In order to revive and rejuvenate the industries in each district in Japan, a number of methods have been develope...
Main Authors: | Hsu,Hwai-Yi, 徐槐憶 |
---|---|
Other Authors: | Huang,Kuo-Li |
Format: | Others |
Language: | zh-TW |
Published: |
104
|
Online Access: | http://ndltd.ncl.edu.tw/handle/37799271851676082420 |
Similar Items
-
The study of the Mascot''s Application Comparison between Taiwan and Japan
by: WEI-TING TSENG, et al.
Published: (2015) -
City Mascot and Social Media Marketing- Taking Shiung Tzan Bravo as Taipei Mascot for Example.
by: Hsu, Ting-Yu, et al.
Published: (2018) -
The Study of Cuteness Mascots in Taiwan
by: Chang Chien Chen-Hui, et al.
Published: (2014) -
The relationship between corporate mascot and brand image-Exploring the mascot of TIPC through “CBBE model”
by: Hsin-I Lai, et al.
Published: (2019) -
Via Mascote
by: Ana Luísa Lopes Candeias
Published: (2019)