Applying the Five-Element Theory to the study of Kansei Imagery in Trademark Design

碩士 === 南臺科技大學 === 數位內容與應用設計碩士班 === 103 === Visual identity is the first part perceived by customers in the company identity system. In fact, the style and color of its visual identity are the most important factor in trademark visualization because their effect on transforming a company’s spirit and...

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Bibliographic Details
Main Authors: Ching-Fen Chang, 張瀞分
Other Authors: Ting-Chun Tung
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/y9q8xp