The Impacts of Brand Image, Service Quality on Customer Satisfaction : A Study for Cold Stone
碩士 === 南臺科技大學 === 行銷與流通管理系 === 103 === Abstract You almost can see people who have an ice cream on their hands in the summer, when you walking on the street. There had some competent brands in Taiwan till 2015, example: Haggen-Daz、COLD SOTNE、Movenpick、Big Tom and so on. This chain brands have the co...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yfpb62 |