A Study on the Marketing Effects ofMix-Joint Bundling : The Comparison of Benefit Congruency and Extension Fitness
碩士 === 南臺科技大學 === 行銷與流通管理系 === 103 === Mix-joint bundling is one of the pricing tactics. In marketing communication practices, it has become a tool of promotion. From vendors’ perspective, if consumers accept the option for buying an interested but paid gift, the costs of promotion will be reduced....
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99hz66 |