A Study of Purchase Motive and Satisfaction for the Consumer of the Donutes Coffee Shop in Kaohsiung City

碩士 === 大仁科技大學 === 休閒事業管理研究所 === 103 === This study was for the Consumer of the Donutes Coffee Shop in Kaohsiung, to find out consumption condition, purchase motive and satisfaction of people with different background, and relationship of purchase motive and satisfaction for Kaohsiung people. The qu...

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Bibliographic Details
Main Authors: YEH, CHIA-CUHN, 葉佳君
Other Authors: Kuo-Kuang Huang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/51364637848152468858