Factors Influencing Intention to Use of Smart Phone Applications: The Case Study of Smart Phone Users in Thailand
碩士 === 亞洲大學 === 經營管理學系 === 103 === Purpose - This study aimed to investigate customer behavior and attitude by exploring factors that influence smartphone users’ intention to download and use application. This study developed hypotheses base on the previous research and research purpose. This study...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q3r898 |