The impact of personality traits on online purchase intention: the mediating effect of perceived ease of use and perceived usefulness
碩士 === 亞洲大學 === 經營管理學系 === 103 === Purpose – The purpose of this study is to examine the influence of personality traits on online purchase intention. Design/methodology/approach – This study developed hypotheses base on the previous research. The questionnaire survey is used to collect data. The ta...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53939135166584965737 |