A Study of Nostalgic Emotion, Perceived Value and Purchase Intention with Nostalgic Packaging between Different Generations
碩士 === 亞洲大學 === 經營管理學系 === 103 === In recent decades, while technology develops instantly, the environment evolves constantly. Besides the pressure brought by the strike of globalization, the changes have put a bigger impact on the traditional industry than on the technology industry. Lining up with...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78312735575988937870 |