The Mediating Effect of Green Perceived Value, Trust, and Customer Satisfaction toward Green Purchase Intention: The Case for Pertamax Ecosave Customers in Jakarta
碩士 === 亞洲大學 === 經營管理學系 === 103 === ABSTRACT Purpose – The purpose of this paper is to examine key factors that influence green purchase intention of Pertamax Ecosave in Jakarta. Design/methodology/approach – This study uses a quantitative approach to test the proposed hypotheses. Causal research d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z8s6m7 |