Exploring Consumer Behavior in Parity Chain Restaurant Industry
碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 103 === The purpose of this study is to explore the impacts of "product quality", "service quality", and "perceived value" on customer satisfac-tion in parity chain restaurant industry. Specifically, the study focuses on the consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52714582278047765607 |