Exploring the Development of Music Festival in City Marketing - A Case Study of Taichung Music Festival
碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 103 === Many countries use many ways to increase region visibility via unique local culture in each region in the recent years. Therefore, Festive events are usually used to promote city marketing, to assist city construction rebuilding and replace, to arouse the awa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/v8jd22 |