Exploring the Service Innovations of Tourism Factories－A Perspective of Experiential Marketing
碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 103 === Tourism factories in Taiwan emphasize on experience activities to create customer admiration. Research at home and abroad has investigated tourism factories from the experiential perspective. But few researches had integrated experiential marketing and servic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5rb675 |