A Case Study of Using Importance-Performance Analysis and Kano Two-Dimensional Quality Model to Investigate the After-Sales Service Quality on 3C Household Appliances - An Example of Tatung Company
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 103 === This study uses Importance-Performance Analysis (IPA) method and Kano two-dimensional quality model to investigate consumer’s cognitive feelings on the importance and performance of the after-sales service quality on 3C household appliances industry. And it d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2zc4fu |