The Impact of Athletic Stars’Personal Behaviors to Teenagers’Consumption Behaviors to Sporting Goods–Examples From Municipal Senior High School in Taichung City

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 103 === The purpose of this study were to explore the connection between nominated athletes’s behavior and teenagers’customer behaviors. The population of this study was students in 9 municipal senior high schools in the academic year 103. Stratified random sample w...

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Bibliographic Details
Main Authors: Chi-Yu Wang, 王志裕
Other Authors: Ming-Rong Lee
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/48qg96