Explore the Effect of Fans’ Self-Congruity, Brand Identification and Brand Love on Sponsor’s Brand Loyalty：A Case of SBL Games
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 103 === This study discusses the effect of fans’ self-congruity,brand identification, and brand love on sponsor’s brand loyalty. Fans who attend SBL competition, such as Dacin、TaiwanDa、PYCT and Kinmen Kaoliang Liquor were chosen as our respondents.. Before formal di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hd5mcb |