The Study of Green Hotel Service Innovation and Green Marketing Impact on Consumers’ Co-creation Value Satisfaction

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === Green thoughts has overwhelmed the world in recent years. The tourism, which was called ”no smokestack”, has become more friendly to Earth. And hotel industry has shouldered more social responsibilities and more ideologies of green service innovation. We d...

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Bibliographic Details
Main Authors: Lai, Chung-Liang, 賴宗良
Other Authors: Tang, Ta-Wei
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/26047328256650520089