The Study of Green Hotel Service Innovation and Green Marketing Impact on Consumers’ Co-creation Value Satisfaction
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === Green thoughts has overwhelmed the world in recent years. The tourism, which was called ”no smokestack”, has become more friendly to Earth. And hotel industry has shouldered more social responsibilities and more ideologies of green service innovation. We d...
Main Authors: | Lai, Chung-Liang, 賴宗良 |
---|---|
Other Authors: | Tang, Ta-Wei |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/26047328256650520089 |
Similar Items
-
Greening hotels - building green values into hotel services
by: Darija Hays, et al.
Published: (2014-06-01) -
To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry
by: Pere Mercade Mele, et al.
Published: (2019-08-01) -
A Study on the Cognition, Satisfaction and the Loyalty of Consumers for Green Hotels
by: Chi-ming Peng, et al.
Published: (2009) -
The influence of green wash on the green reputation: The mediation effects of green satisfaction and green perceived value
by: Lai, Pi-Yu, et al.
Published: (2015) -
Consumers’ Perception on Green Hotels
by: Maria-Cristina Iorgulescu
Published: (2020-01-01)