The Impacts of Identity and Experiential Marketing on Customer Loyalty：The Case of Health Inspection Agencies
碩士 === 東海大學 === 國際經營與貿易學系 === 103 === This study aims to discuss customers’ loyalty of a health examination institution. This research project considers two aspects. Firstly, customers with a particular identity will through identifying with a health examination institution (i.e. identification...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f698rp |