The Impact of Service Recovery on Restaurant Brand Image-Considering the Moderating Effects of Corporate Social Responsibility

碩士 === 東海大學 === 餐旅管理學系 === 103 === Along with the development of food and beverage industry in Taiwan, the influence of cultural creation could be seen everywhere, besides that, the application of natural, organic, or healthy ingredients become some restaurants or bakery chain stores' advertis...

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Bibliographic Details
Main Authors: Chee-Wha Yann, 晏啟華
Other Authors: Cheng-Chung Chen
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/3wywux