A Study of Operating Strategy for Globalized Chain Beverage Industry - Take K Company for Example

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 103 === Recently, the takeaway beverage shops has replaced the bottled beverage industry, and became one of lifestyle in Taiwan. Steady growth, long-term profitability and be on the top of trend become the main purpose of enterprise developments in such a free compet...

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Bibliographic Details
Main Authors: Chiu-Yen Ko, 柯秋燕
Other Authors: Teng-Lung Hsieh
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/4693cs