Perceived Value, Experiential Marketing and Customer Behavior：Prospect of Brand Identity, Brand Equity and Brand Relationship
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 103 === Recently, due to the change of family structure, huge out-eaters bring about the vigorous development of food and beverage industry. In order to seize the huge business opportunity, main players gradually adopt multibrand strategy to dominate the market. Howe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zyjsmh |