Perceived Value, Experiential Marketing and Customer Behavior:Prospect of Brand Identity, Brand Equity and Brand Relationship
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 103 === Recently, due to the change of family structure, huge out-eaters bring about the vigorous development of food and beverage industry. In order to seize the huge business opportunity, main players gradually adopt multibrand strategy to dominate the market. Howe...
Main Authors: | Chang Yung-Shun, 張永舜 |
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Other Authors: | Wu Li-Wei |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/zyjsmh |
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