Exploring Key Successful Factors of Taiwan International Trade Shows from the Perspective of Brand Equity
博士 === 國立臺北科技大學 === 工商管理研究所 === 103 === To increase its competitive advantage, the Professional Exhibition Organizers (PEOs) have started to develop brand strategy for their trade shows. Among many exhibition-related studies, most of the research from exhibitors’ or buyers’ point of view, few study...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/k5w6u4 |