A Study of the Impact of Facebook Fan Page Participation on Purchase Behavior using the Unified Theory of Acceptance and Use of Technology
碩士 === 國立臺北科技大學 === 工程科技研究所 === 103 === The web-based social network services such as facebook has revolutionized how people communicate and interact with each other. Facebook has been one of the biggest social network services providers. It not only allows individuals to connect with others virtual...
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| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/92wxhj |