The Impact of Service Quality and Retail Atmospherics on Purchase Intention. A Case Study of Vietnam’s Parkson Department Store
碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 103 === This research was conducted to examine the impact of service quality, retail atmospherics, customer positive emotions and customer value on purchase intention towards Parkson department store in Vietnam. In this study, service quality and retail atmo...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/8f343w |