A Study on Brand Experience, Brand Awareness, Brand Resonance and Brand Loyalty – An Empirical Investigation of the Smartphone
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 103 === Apple Inc. launched a marvelous product “iPhone”. It changed that users operate the way of the phone and lead the information industry from high-tech to high susceptibility new generation. The phenomenon that global users purchase iPhone certified the succe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/2ak555 |