The Influence of EWOM Message Characteristics on Persuasion ─ The Moderating Role of Personality and Visual Cues
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 103 === The prevalence of Internet led consumers to spread their opinions quickly. Browsing the electronic word-of-mouth (EWOM) message is indispensable step for consumers. It can reduce the purchase risks and uncertainties, the impact of EWOM on consumer shopping be...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/7wxdvf |