Data Mining Techniques in B2C Electronics Commerce: An Application of Physical Album and Related Merchandise
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 103 === This study applies data mining techniques to analyze the transaction data of a famous B2C online store specialized in selling physical album and related merchandise in Taiwan. This study is expected to find useful information for improving marketing decision-...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/ty8a4y |