The Relationship Among Brand Identity, Brand Image, Customer Value and Consumer Behavior-A case study of Jim Thompson
碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === To know consumers‟ value feelings and demand on “Jim Thompson” of famous brand in Thailand, this study makes investigation among consumers of office workers aged 20-55 and from Bangkok city. Through stratified random sampling, 310 questionnaires are sen...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/c7gnaf |